Pakistan · MENA

From no foundation
to full market
presence.

Helping emerging & scaling brands go from no marketing foundation to full market presence with brand clarity, strategy, content systems, and multi-market growth.

Brand Strategy GTM & Launch Content Systems Influencer & Growth
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Brands I've Built & Grown

Yango Group Krave Mart Careem Foodpanda Oliv UAE
Services

Four services.
One clear outcome.

Launching from scratch, fixing a broken content operation, or scaling into new markets there's a clear starting point for each.

01

Brand Launch & GTM Strategy

Build your brand identity, positioning, tone of voice, and go-to-market plan from the ground up. Everything a brand needs to enter a market with clarity and convert from day one.

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02

Content Systems & Framework

Stop starting from scratch every month. Get a complete content operating system: pillars, formats, brief templates, approval flows, and a ready-to-run 30-day calendar.

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03

Multi-Market PR & Influencer Strategy

200+ creator network. Influencer strategy for brands across MENA & Pakistan. Creator vetting, campaign briefs, activation management, and performance reporting included.

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04

Growth Systems & Paid Media

Data-driven acquisition machines. Funnel optimisation that cuts CPL by 55%. Performance dashboards that drive real decisions.

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Results

Results that speak
for themselves.

7+ Years of Experience
30+ Markets Reached
$0.7 Blended CPM
75M Content Views
84% CPF Reduction
Yango Group

"We need a global brand presence across 30+ countries with zero existing channels."

Led global brand narrative, launched channels from scratch, drove viral UAE campaigns and MENA-wide influencer activations across a 10-service tech ecosystem.

27M+ Impressions per campaign
$0.01 CPV (vs $0.05 industry avg)
329% Instagram growth in 12 months
Krave Mart (Acq. by InDrive)

"We're launching a Q-commerce brand in a market with Airlift and Pandamart already in it."

Built brand identity, GTM plan, and acquisition funnel from zero. Managed full MoM calendar across social, app, influencers, and PR with a team of 7.

70k MAU at early brand launch
22% CPA reduction in 3 months
38% Increase in FMCG partner sales
Oliv (Backed by Orbit)

"We have a product but no brand infrastructure and a $120K annual budget to make it work."

Spearheaded brand identity and communications across MENA. Restructured digital campaigns, revamped landing flow, and secured 8 university partnerships in UAE.

55% Reduction in cost per lead
22% CTR increase from landing page
15% Increase in job applications
About

"I help emerging & scaling brands build brand foundations, content systems, and achieve multi-market growth."

I've spent 7+ years building brands across MENA and Pakistan from Careem and Foodpanda to launching Krave Mart from scratch and leading global brand strategy at Yango Group across 30+ countries.

We work with founders and CMOs who need strategic marketing execution without the overhead of a full-time hire. We embed quickly, build systems that last, and deliver results that are measurable from day one.

Connect on LinkedIn → View Portfolio →
Fizza Nawaz

Brands I've Built & Grown

Yango Group
Global Brand Manager MENA & LATAM
Aug 2024 – Present
Oliv (UAE)
Marketing Manager UAE
Nov 2023 – Feb 2024
Krave Mart
Brand & Growth Marketing Lead
Nov 2021 – Oct 2023
Foodpanda (Delivery Hero)
Content Executive
May 2020 – Oct 2021
Careem (Uber)
Social Media Executive
Jan 2019 – May 2020
Work With Me

Ready to bring clarity
to your brand?

I take on a limited number of partners to ensure deep, focused work. Start with a free strategy audit no strings attached.

Not sure what you need yet? Book a call for clarity.

Or book directly on Calendly

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Service 01

Brand Launch &
GTM Strategy

You have a product. What you need is a brand people understand, remember, and trust and a go-to-market plan that actually converts. This service gives you exactly that, built from the ground up.

Timeline4–6 Weeks
FormatProject-Based
InvestmentBook a call for pricing

What's Included

DeliverableWhat You Get
Brand PositioningMarket position, unique value prop, audience definition, competitor mapping
Brand Identity FoundationName rationale, visual direction guidelines, logo usage rules
Tone of Voice GuideBrand personality, messaging pillars, do/don't language examples
GTM StrategyLaunch phasing, channel mix, acquisition funnel, key messaging per stage
Launch Campaign FrameworkCampaign concept, content hooks, rollout timeline
KPI & Measurement PlanWhat to track, how to track it, and what success looks like at 30/60/90 days

Who Is This For

Funded startups preparing for their first market launch
Regional brands expanding into UAE or MENA for the first time
Companies with a product but no defined brand or go-to-market plan
Founders who want to get it right from day one not fix it later

Why Us

Krave Mart (Acq. by InDrive)

Built brand identity, TOV, and GTM from scratch securing the first 100 customers and scaled to 70,000 MAU. Improved CVR by 18% and grew social reach by 35% YoY.

Oliv (Backed by Orbit)

Rebuilt positioning, restructured digital campaigns reduced CPL by 55%, improved CTR from page view to get started by 22%, and managed a $120K annual budget.

Yango Group

Led global brand narrative across AI, Robotics, Delivery, Maps, and Mobility spanning 30+ countries. Viral campaigns delivered 27M+ impressions, 280K+ interactions, and $0.01 CPV.

How It Works

Week 1–2

Discovery, research, and brand positioning workshop

Week 3–4

Brand identity foundation & tone of voice delivered

Week 5–6

Brand guide, GTM strategy, campaign framework & KPI plan delivered

Let's build the brand your product deserves.

Fixed and tailored pricing available let's find the right fit.

Book a Call
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Service 02

Content Systems
& Framework

Most brands don't have a content problem. They have a systems problem. We build the content infrastructure behind your brand so your team stops starting from scratch every week.

Timeline2–3 Weeks
FormatProject-Based
InvestmentBook a call for pricing

What's Included

DeliverableWhat You Get
Content Strategy & AuditReview of existing content, gap analysis, channel prioritisation, and a clear strategic direction
Content Pillars & Framework3–5 core content pillars mapped to your audience, brand goals, and funnel stages
Content Calendar TemplateReady-to-use monthly planning template with post types, formats, and cadence guidelines
15-Day Content CalendarReady-to-execute posts with hooks, captions, and format notes
Format & Platform PlaybookChannel-specific guidance for LinkedIn, Instagram, and email
Repurposing LogicHow to turn 1 piece of content into 4–5 across platforms
Content Workflow SOPStep-by-step process for briefing, creating, reviewing, and publishing

Who Is This For

Startups and scale-ups with no content infrastructure yet
Brands whose social media feels inconsistent or reactive
Founders or CMOs onboarding a new content team
Companies that keep outsourcing content because the internal process is broken

Why Us

Yango Group

Launched global channels from zero drove 62M+ video views, 16M reach, and 10K+ organic followers in 9 months. Scaled Instagram by 329% in one year and grew LinkedIn by 57K followers with 16% engagement rate.

Krave Mart (Acq. by InDrive)

Managed a full MoM brand calendar across social, app, influencers, and PR across a team of 7, delivering 50+ insight reports and driving 912% MoM user growth.

Foodpanda (Delivery Hero)

Built nationwide content quality SOPs and automated vendor onboarding workflows, improving checkout conversion by 20% and increasing order placements by 10%.

How It Works

Week 1

Brand and content audit, discovery call, platform and audience analysis

Week 2

Content framework, brief templates, and workflow system delivered

Week 3

30-day calendar + handoff documentation delivered and walked through

Stop winging it. Start publishing with a system.

Ready to build your content engine?

Book a Call
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Service 03

Multi-Market PR &
Influencer Strategy

Paid ads get attention. But trust? That comes from the right voices saying the right things at the right time. This service builds your PR engine and creator network from scratch.

Timeline1–2 Weeks
FormatProject-Based
InvestmentBook a call for pricing

What's Included

DeliverableWhat You Get
Influencer Strategy & MappingMarket-specific influencer identification across tiers (nano to macro), audience fit analysis, and outreach prioritisation
Campaign Concept & BriefFull creative direction, messaging guidelines, content dos and don'ts, and deliverable specs per creator
Outreach & NegotiationEnd-to-end partnership management from first contact to signed agreements and rate negotiation
Campaign Execution & OversightContent review, approval workflow, posting coordination, and real-time troubleshooting across all partners
PR & Media Placement SupportPress angle development, media list building, and coordination with relevant regional publications
Performance ReportingMonthly campaign report covering reach, engagement, CPV, conversions, and strategic recommendations

Who Is This For

Brands entering UAE or MENA who need local credibility fast
Companies running influencer campaigns in-house with inconsistent results
Founders spending budget on creators who don't move the needle
Scaling brands that need ongoing campaign management without hiring in-house

Why Us

Yango Group

Led viral influencer campaigns across 30+ countries. 27M+ impressions, 280K+ interactions at $0.01 CPV. Built a 100+ creator network across UAE, Africa, and LATAM.

Krave Mart (Acq. by InDrive)

Built and managed a 100+ creator network in Pakistan. Drove 35% social growth through systematic influencer partnerships and UGC campaigns across food, lifestyle, and tech verticals.

How It Works

Week 1

PR strategy development, influencer identification, and media list curation

Week 2

Campaign briefs, partnership structures, and UGC playbook delivered

Ongoing

Campaign launch support, media outreach execution, and performance reporting

Put your brand in front of the right audiences.

In the right markets, at the right time.

Book a Call
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Service 04

Growth Systems
& Paid Media

Most brands burn budget because they don't have systems, just campaigns. This service builds and manages performance campaigns with full-funnel thinking and optimisation rigour.

Timeline2–3 Weeks
FormatProject-Based or Retainer
InvestmentBook a call for pricing

What's Included

DeliverableWhat You Get
Growth Audit & Funnel MappingReview of your current acquisition funnel, ad account, and conversion path with a clear diagnosis of where spend is leaking
Paid Media StrategyChannel allocation across Meta, Instagram, and LinkedIn audience segmentation, funnel stage mapping, and budget recommendations
Campaign Setup & StructureFull campaign architecture, ad set structure, audience builds, pixel/tracking setup, and creative brief for each campaign
Ad Creative DirectionCreative concepts, copy frameworks, and format guidance per platform so your creative actually converts
Ongoing OptimisationWeekly bid management, A/B testing, audience refresh, and performance-driven adjustments to improve CPL, CTR, and ROAS
Monthly Performance ReportFull reporting dashboard covering spend, reach, CPL, CTR, ROAS, and strategic recommendations

Who Is This For

Brands running ads but unsure why the numbers aren't moving
Startups ready to put serious budget behind growth and need it managed properly
B2B companies that need LinkedIn ads managed with strategic precision
Scaling brands that want paid media integrated with their broader marketing strategy

Why Us

Krave Mart (Acq. by InDrive)

Cut cost-per-follow by 84% through systematic testing. Built performance dashboards that drove real decisions and scaled the brand to 70,000 MAU from zero.

Yango Group

Drove 75M impressions in H2'25 across global campaigns. Managed paid & organic growth simultaneously, delivering $0.01 CPV on viral campaigns spanning 30+ countries.

Oliv (Backed by Orbit)

Rebuilt paid campaign structure and audience strategy. Reduced CPL by 55% and improved CTR by 22% while managing a $120K performance budget across brand and acquisition.

How It Works

Week 1

Full-funnel audit, analytics review, and paid media strategy development

Week 2

Dashboard setup, budget framework, and A/B testing roadmap delivered

Week 3

Monthly growth playbook, campaign launch support, and handoff

Less guesswork. More growth.

Let's build the system behind your paid media.

Book a Call